Beta Glucan. Nature's Secret Immune Weapon.

We Own the Name.
That Means We Own the Category.

In a supplement industry built on generic names and commodity positioning, we built a brand vocabulary no competitor can touch. Four registered trademarks. Five global jurisdictions. A 26-year-old story that belongs entirely to us.

The Scientists Behind the Ingredient

We assembled this board with one criteria: these are the people who have actually studied beta glucan, trained thousands of clinicians, and staked their reputations on nutritional immunology for decades. Every seat was chosen for depth, not proximity. The result is a validation signal that goes well beyond an endorsement.

SAB Chair · Better Way Health

Dr. Jocelyn Strand

ND · Bastyr University · USA Today Bestselling Author

Dr. Strand served as Vice President of Clinical Education and Research at Better Way Health, where she built the scientific narrative behind BWH-85® and developed the clinical education programs that drive practitioner adoption. A naturopathic doctor trained at Bastyr University, she has spent her career at the intersection of microbiome health, autoimmunity, botanical therapeutics, and immune resilience. She is the USA Today bestselling author of Healthy Kids, Happy Kids and a recognized authority in integrative pediatric health. Dr. Strand doesn't endorse products — she builds the science underneath them.

External Scientific Advisors

Advisor

Robert Rountree

MD · Integrative Immunology

IFM Core Faculty · Chief Medical Advisor, Thorne HealthTech

IFM Linus Pauling Functional Medicine Award recipient. Core faculty since the Institute for Functional Medicine's founding. Author of Immunotics — the landmark clinical text on evidence-based immune supplementation. Over 40 years in nutritional immunology, Dr. Rountree has specifically championed beta glucans as a "workhorse nutrient" that trains innate immune cells to respond without triggering excess inflammation — the exact mechanism BWH-85® is built on.

Immunotics Author · IFM Linus Pauling Award

Advisor

Chris D'Adamo

PhD · Epidemiology

Director, Center for Integrative Medicine — University of Maryland School of Medicine

Director of UMSOM's Center for Integrative Medicine — the world's first academic integrative medicine center, now home to $50M+ in research funding and 900+ peer-reviewed publications. An epidemiologist with 60+ published studies, Dr. D'Adamo has conducted specific research into beta glucan and immune resilience. His presence places BWH-85® in a rigorous academic context that institutional buyers and formulators require.

World's 1st Academic Integrative Medicine Center

MP

Advisor

Michelle Perro

MD, DHom · Integrative Pediatrics

Integrative Pediatrician · Mill Valley, CA

40+ years of clinical practice, integrating board-certified pediatric medicine with homeopathy and environmental health. A leading voice on how environmental toxins, pesticides, and food system changes compromise children's immune systems, Dr. Perro brings the patient-facing lens to this board: how does BWH-85® translate in real patients, across pediatric and adult immune challenges, at the point of care.

40+ Years Clinical · Environmental Immune Health

The supplement industry sells trust. Most companies borrow it from celebrity endorsements, paid placements, and slick packaging. We earned ours the hard way — one customer at a time, over eight consecutive years, in a category where most customers have been burned before. Ten thousand five-star reviews isn't a marketing metric. It's an asset. It lives on every platform, compounds daily, and no competitor can replicate or buy it away from us. It tells the story of our brand promise better than any copy we could ever write.

A Webinar System No Competitor Has Bothered to Build

14 months. 65 weekly leadership meetings. A single thesis emerged: the webinar is the growth flywheel. ROAS went from 1.3× to 3.5×+. The engine now runs 40+ health topics, each led by a credentialed KOL.

A Subscription Machine. 26 Years in the Making.

If 2–3 of These Land, This Becomes a $10M+ Year

The conservative base case is already $7M. These are the individual opportunities that each could add $500K–$2M in annual revenue on their own.

The Parts That Don't Show Up in a Marketing Deck.

Three years of unglamorous infrastructure decisions. Supply chain, fulfillment, cost structure — none of it is photogenic. All of it is why the margins are what they are.

$14M–$28M on the Fundamentals. Before the Catalysts Hit.

Three independent valuation lenses. All three converge in the same neighborhood. This is what the business is worth right now — before the FDA health claim, before TSI scale, before the longevity funnel, before Dartmouth.

You've Seen One Channel.
This Is the Whole Board.

You came in through BWH Labs — the practitioner channel. What you haven't had visibility into is everything upstream and downstream of it. The D2C machine that generates the capital. The webinar engine that acquires subscribers at a 9–11× LTV:CAC ratio. The B2B ingredient plays that create a market floor. The research moat that no competitor can replicate without 26 years of relationships.

The question isn't whether BWH is worth investing strategic partnership resources in. The question is: where does your involvement have the highest leverage?

There's One Link in the Chain We Don't Own Yet. The Molecule Itself.

We own the research. The trademark. The brand. Five channels. The warehouse. The one thing we still buy from someone else is the beta glucan. The next chapter of BWH-85® is making it ourselves — on American soil, start to finish.

What It Costs Us Today