Most people in America have still never heard of it. That's about to change. Better Way Health has spent 26 years building the world's most defensible position around the most studied immune ingredient on earth — Beta Glucan, clinically proven, and expanding across multiple channels.
Dr. Václav Větvička — the world's leading beta glucan researcher at the University of Louisville — has published 11 independent head-to-head comparison studies evaluating 100+ commercial beta glucan products. BWH-85® (published as Glucan #300) finished on top in every single one.
The performance advantage comes down to one word: purity. BWH-85® is 85%+ pure. The competition is ~70%. That 15-point gap is the mechanistic explanation for why the margin holds in every study, every endpoint, every year.
"In all tests employed in our study, Glucan #300 was the most active."— Dr. Větvička, Anticancer Research 2018 · 16 glucans tested
"Glucan #300 was consistently the most active glucan from all."— Dr. Větvička, Journal of Clinical Medicine 2026 · 9 glucans tested
In a supplement industry built on generic names and commodity positioning, we built a brand vocabulary no competitor can touch. Four registered trademarks. Five global jurisdictions. A 26-year-old story that belongs to us.
The trust umbrella. Twenty-six years of equity built on a single promise: a better way to be well. It is not a name — it is a compounding asset.
This is not a product trademark. This is an ingredient trademark — one of the most defensible forms of IP in the supplement industry. Any product claiming to contain BWH-85® must license from us or face federal trademark infringement. When B2B partners like TSI Group formulate with our ingredient, they carry our registered name into their products.
A category name, not a product name. "Immune Ready" defines the state of preparedness — the daily outcome our customers are buying. It spans kids' gummies, drink mixes, and future formulations. The brand expands; the trademark holds.
The daily habit is ours to own. This trademark captures the subscription behavior at its core — the commitment to immune health as a practice, not a reaction. It links product names to a philosophy no competitor has claimed.
Most supplement brands own a product. We own a vocabulary. You build it, or you don't have it.
We assembled this board with one criterion: these are the people who actually believe in beta glucan, trained thousands of clinicians, and staked their reputations on nutritional immunology for decades. Every seat was chosen for depth and skill, not proximity. The result is a validation signal that goes well beyond an endorsement.
Served as Vice President of Clinical Education and Research at Better Way Health, where she is building the scientific narrative behind BWH-85® and the clinical education programs that drive practitioner adoption. A naturopathic doctor trained at Bastyr, working at the intersection of microbiome health, autoimmunity, botanical therapeutics, and immune resilience.
IFM Linus Pauling Award recipient and core faculty since the Institute for Functional Medicine's founding. Author of Immunotics. Over 40 years in nutritional immunology, championing beta glucans as a "workhorse nutrient" that trains innate immune cells without triggering excess inflammation — the exact mechanism BWH-85® is built on.
Director of UMSOM's Center for Integrative Medicine — the world's first academic integrative medicine center, now home to $50M+ in research funding and 900+ peer-reviewed publications. An epidemiologist with 100+ published studies who has conducted specific research into beta glucan and immune resilience.
40+ years of clinical practice integrating board-certified pediatric medicine with homeopathy and environmental health. A leading voice on how environmental toxins compromise children's immune systems, she brings the patient-facing lens: how does BWH-85® translate in real patients, at the point of care.
The supplement industry sells trust. Most companies borrow it from celebrity endorsements and slick packaging. We earned ours the hard way — one customer at a time, over eight consecutive years, in a category where most customers have been burned before. Ten thousand five-star reviews isn't a marketing metric. It's an asset that compounds daily, and no competitor can replicate or buy it away from us.
Our reviews validate our 3 core values:
"I have a handicapped daughter whose white blood cell count is half the lowest normal level — her doctors can't explain why she's not sick all the time. She hasn't had anything more than a single cold in at least four or five years. There is one supplement I NEVER skip: the Beta 1,3D Glucan. It's my belief it makes a huge difference for her health."
— Djb, Verified Buyer · 2021"I have been taking beta-glucan for several years. Each year before I started, I would get sick for a minimum of two weeks. Since taking beta-glucan I have been doing well and staying healthy. I can really feel the difference. I will continue taking this product every morning for many years to come."
— Rob, Verified Buyer · 2020"It absolutely warms my heart to know that I have found an honest company making amazing products. I have literally spent years trying to find products that are excellent quality and that I know I can trust. It is extremely difficult to find a company that is completely honest. Better Way Health is that company."
— Susan O., Verified Buyer · 2020"The research behind this product and the clinical studies provide me with the greatest confidence that I am buying the best product available. Their service and delivery are outstanding. I'm not guessing — I know exactly what I'm getting and why it works."
— La V., Verified Buyer · 2023"The customer service team figured out exactly how much of each supplement we need, signed us up for subscription delivery, and every month the exact amount appears at our door. They're motivated by the desire to help their customers, not fleece them. Hooking up with this company is one of the best things that happened to us on this journey."
— Susan W., Verified Buyer · 2021"By far the best customer service of any company I've ever dealt with. You always get a real person and they are so accommodating, helpful, and genuinely NICE. Thank you for caring enough to hire people who also care. That is a rarer thing than it should be, and it makes a huge difference."
— Patricia B., Verified Buyer · 2024A competitor can match our price. They can copy our packaging. They can hire scientists and run studies. What they cannot do is manufacture eight years of authentic customer relationships documented across tens of thousands of verified reviews on the most trusted review platforms in the world. That consistency — 4.9 stars across 8 consecutive years, from real patients and caregivers — is the compounding proof of a brand promise that gets kept, every day, at scale.
Revenue has grown every single year. Subscription as a percentage of total went from 51% in 2023 to 74% in 2025 — and keeps climbing. This isn't a marketing story. It's a retention story.
The webinar is the new growth flywheel. ROAS went from 1.3× while running Facebook and Google ads to 3.5×+ with webinars — with a plan to build 40+ health topics, each led by a credentialed KOL. The system now runs continuously, with a new live webinar scheduled every week.
"You guys have found something really cool here. If I was looking at buying your business, this would be something I'd be really interested in."— John Quilter, Global ProActive Health Technology VP at Kerry, now CEO at Saanroo
Immune health & cancer support. The product that built the company. Mature cohorts show 2.2% monthly churn after 6–8 years on product.
Anti-aging + skin health. Highest LTV:CAC in the line.
Biological age reversal. TruDiagnostic study reversed aging in 7 of 11 organ systems.
Children's immune health. 4 independent clinical trials. Active discussions to embed into Dartmouth Children's Hospital protocols via Fullscript.
14 months. 65 weekly leadership meetings. A single thesis emerged: the webinar is the growth flywheel. ROAS went from 1.3× to 3.5×+. The engine now runs weekly, with a plan to build out 40+ health topics, each led by a credentialed KOL.
Migrated from WebinarJam to AEvent + Zoom. Brought in Ed O'Keefe as consultant. Removed the 1-bottle option — subscribe or 3-pack only. Subscription rates jumped from ~80% to 95%+.
Karlfeldt $10K sponsorship returned $27,200 day-of. First-ever Restream simulcast to YouTube + Instagram. First MD in 26 years (Rountree). 79% new-customer rate.
Invented the multi-speaker live telethon format. Annette Reeder (500K YouTube subscribers) drove $50K+ in a single 1-hour webinar — 89.3% new customers.
Stagall webinar AI-graded 97% A−. The webinar is the heartbeat. Studio 85 (in-house studio) begins construction.
Studio 85 completed at The Barn. Dr. Jocelyn Strand onboarded. Weekly cadence is now the operating standard.
Practitioners won't recommend a product their patients can find on Amazon. Full stop. That's why BWH Labs exists as a completely separate brand — practitioner-exclusive, unavailable to retail consumers, purpose-built for the clinical relationship.
The Fullscript platform is how functional medicine practitioners, naturopaths, and integrative MDs order for their patients. Getting embedded there with a practitioner-exclusive brand backed by 11 head-to-head studies is a structural advantage no D2C brand can replicate.
BWH Labs launched Jan 2025 with a plan to hit a $1M revenue target in 2026.
The primary ordering platform for functional medicine practitioners across North America.
Onboarded April 2026. Brings an active practitioner network ready to order on day one. Clinical credibility.
30 years selling to practitioners. Started March 2026 on commission.
This channel barely existed 18 months ago. Today it has two confirmed customers, a global distribution partner, and IP licensing in development. The ingredient is so defensibly superior that once a B2B buyer sees the head-to-head data, the decision is simple.
Lumati — the celebrity longevity clinic (Tony Robbins, Justin Timberlake) — had been using a competitor's beta glucan. According to the Větvička comparison, BWH-85® came back 64× more effective. Their first order was $40,000 in Dec 2025 — the first-ever B2B raw ingredient sale in BWH's history.
TSI Group (makers of myHMB® and Velositol®) confirmed May 2026. Global distribution. They're incorporating BWH-85® directly into their formulations — the second confirmed B2B customer and a significantly larger player than Lumati.
Every other channel sells beta glucan as an immune health ingredient. Skin care would be something different entirely — beta glucan as a topical, dermatological active. A new customer, a new market, a new use case for the same defensible IP.
This is the dashed line on the strategy whiteboard from May 2026. It isn't resourced yet. But the science is there — six peer-reviewed studies showing collagen synthesis stimulation, cellular proliferation, and wound healing applications.
The Replenishment Cream (currently in D2C) is the proof of concept — beta glucan applied topically is already working in BWH's existing product line. The question is whether to build a standalone skin care brand around that mechanism. That conversation is happening now.
Immune health targets one customer segment. Skin care is a completely different demographic — the anti-aging and dermatology market is 5× larger. The same BWH-85® IP, the same science moat, a completely new buyer.
The conservative base case is already $7M. These are the individual opportunities that each could add $500K–$2M in annual revenue on their own.
60 patients. BWH-85® at 1,000mg/day. Measurable biological age reversal in 7 of 11 organ systems. Publishing in Frontiers in Nutrition. Upon publication: a dedicated longevity webinar funnel.
Publishing Now · Funnel ReadyWorking with Jonathan Emord — one of the most successful FDA attorneys in the US — to pursue a federally recognized qualified health claim on BWH-85®. No marketing budget can replicate this.
In Progress · $150K InvestmentDr. Matthew Hand (Section Chief, Pediatric Nephrology) wants to embed Immune Ready Kids into hospital clinical protocols via Fullscript — inside their EMR. 500+ practitioners across the network.
Active DiscussionsTSI makes myHMB® and Velositol® — two of the most widely distributed sports nutrition ingredients globally. Now incorporating BWH-85® into their formulations — first global B2B ingredient distribution.
Confirmed May 2026A largely untouched market. Mark Hicks leading. The model: run a study, take results to all LTC facilities simultaneously. Immune health in aging populations is a compelling application.
Early · Mark Hicks LeadingA separate entity from BWH (kept apart for FDA compliance). Becoming the AI-powered ultimate reference on beta glucan research — cancer, heart disease, aging — topics the commercial site can't touch.
Active · BuildingKevin, Reggie, AJ Lanigan, and John Quilter sat together in December 2023. One question: what would it actually take to turn this into a real company? Three things had to happen. Two are done. One is in motion.
"You've got the best ingredient in the world and you've got the science. You need supply chain security, clinical education, and someone who can sell to practitioners. Build those three and you have a $20M business."— John Quilter, December 2023
Lock the supply. Own the purity standard. Kinjal Desai joined as VP of Operations. Secondary supplier qualification underway. Working with KSU on possible new strain development. BWH-85® purity standard codified and trademarked across five markets.
Put a credentialed educator at the center. Dr. Jocelyn Strand, ND joined as VP of Education in April 2026. Her practitioner network was ready to order on day one. BWH Labs now has a clinical face.
Put a seasoned rep in front of practitioners. First outside sales rep — 30 years selling to practitioners — started March 2026 on commission.
Three years of unglamorous infrastructure decisions. Supply chain, fulfillment, cost structure — none of it is photogenic. All of it is why the margins are what they are.
The warehouse — built it, own it, never pay 3PL again. We built our own full in-house fulfillment center. $100,000 investment. Stord (our 3PL) cost was eating margin that compounded every quarter. We eliminated it.
The result: lower per-order cost, faster turnaround, full operational control. When you ship for 7,600+ active subscribers across 11,000+ subscription lines — plus one-time orders — owning fulfillment isn't optional. It's the margin. We went from a 5% error rate to less than 1% in our own facility.
BetaGlucan.com is the most valuable piece of digital real estate in the category — the exact-match domain for the ingredient itself. We own it. We will never sell a product on it. It exists for one reason: to become the definitive, AI-powered research authority on beta glucan, so that when the world finally goes looking, the story it finds is the one we've been telling all along.
Kept deliberately separate from Better Way Health for FDA compliance, the site carries no commercial claims and no shopping cart. That separation is the point — it can speak freely about the science across cancer, heart disease, longevity, and immunity in ways a product site never could.
Oat fiber (β-glucan) strengthened the gut lining and calmed inflammation in older mice by boosting beneficial gut microbes and their helpful acids.
Mar 2026Particle Size Matters: Superfine Beta-Glucan Alleviates Cedar Pollen Allergy.
Mar 2026Neutralizing the Mold: Exogenous SP-D Reverses 1,3-Beta-Glucan-Induced Airway Inflammation.
Mar 2026Trained Immunity — how beta glucan reprograms innate immune cells to respond faster and smarter.
Jan 2026A competitor can outspend us on ads for a keyword. No one can out-own us on the domain that is the keyword. BetaGlucan.com compounds like the reviews and the trademarks — quietly, daily, and permanently. When the next Dr. Oz moment happens, the search traffic doesn't land on a competitor's blog or a Reddit thread. It lands here, on the domain that bears the ingredient's name. That is the narrative infrastructure for the moment beta glucan breaks mainstream.
You came in through BWH Labs — the practitioner channel. What you haven't had visibility into is everything upstream and downstream of it. The D2C machine that generates the capital. The webinar engine that acquires subscribers at a 9–11× LTV:CAC ratio. The B2B ingredient plays that create a market floor. The research moat that no competitor can replicate without 26 years of relationships.
The question isn't whether BWH is worth investing strategic partnership resources in. The question is: where does your involvement have the highest leverage?
The practitioner market for functional supplements is $250B+. BWH Labs has the only practitioner-exclusive beta glucan brand on Fullscript with a clinical proof stack no competitor has. Ovation Lab's expertise in HCP brand building is exactly what BWH Labs needs to go from a good idea to a dominant market position. Target: 30% of total BWH revenue from the practitioner channel within 36 months.
We can't build everything at once. The cream funnel, the longevity funnel, the LTC channel, the Dartmouth opportunities, the B2B ingredient play — all of these have real ROI. The hardest problem is sequencing. Your perspective across the health industry — where capital, attention, and timing create compounding returns — is the resource we need most right now.
The TSI deal validates that the B2B ingredient channel is real. The Lumati deal validates celebrity/longevity. The Dartmouth discussion validates institutional health systems. What we're looking for are introductions to the right investors, distribution partners, and practitioners — people who can see the size of what BWH-85® can become before the mainstream breaks.
We own the research. The trademark. The brand. Five channels. The warehouse. The one thing we still buy from someone else is the beta glucan. The next chapter of BWH-85® is making it ourselves — on American soil, start to finish.
Produced at Levapan in Colombia — a plant Michael Catto, the engineer below, helped optimize.
A.J. Lanigan's landed cost on the finished molecule from his source.
$200/kg added before the product ever reaches us.
What we pay today. Roughly 4,000 kg a year — and climbing.
With our own facility, the same kilogram that costs us $575 today drops to under $150 — fully loaded. No source markup. No intermediary margin. No supply chain we don't control.
And it isn't only about cost. It's complete control of supply and quality — the last piece of vertical integration BWH doesn't yet hold. When the molecule is ours end to end, the moat is closed.
At 10,000 kg a year, that spread is over $4.25M in annual savings — enough to pay back the entire build in roughly two years of production.
Michael Catto is a process engineer who has designed, deployed, and built manufacturing plants across the world — including Levapan in Colombia, the very facility producing our beta glucan today.
He's 75 and retired. But the relationship runs deep enough that he's willing to come back and architect a beta glucan facility for Better Way Health when the volume is there. We've already hired Mike to build the estimates and engineering plans. It's modular by design: we build one production line, then scale by adding lines.
"The proposed facility will leverage advanced extraction and purification techniques, enabling the production of Beta Glucan with high bioavailability — and the investment will support Better Way Health's vision of fostering innovation."— Michael Catto · Process Engineer · July 2025
26 years of relationships. 11 published comparison studies. Five channels. A trademarked ingredient. A $7.7M ARR subscription base. A webinar system that converts cold traffic at 9–11× LTV:CAC. A clinical proof stack no competitor has bothered to build. We've been building the moat while everyone else has been selling commodity powder.
The infrastructure is here. The question is how fast we move.